Musical.ly, one of the world’s biggest social apps, isn’t any more.
The short-form video app, which had over 100 million active monthly users, was no more available from Thursday (August 2).
If you’ve never used the app before, Musical.ly allows users to produce and share music videos of these singing or lip syncing. The Musical.ly back catalogue includes pop songs, along with comedy dialogue and the voices of other users.
Fans of the app could share their creations on Instagram and Snapchat and spawned several Musical.ly influencers within the years.
Yet, that’s all over now, as Musical.ly has been taken over by TikTok.
What is TikTok and why does it own Musical.ly?
Chinese video platform how to download tik tok videos? has taken over Musical.ly, merging the 2 app powerhouses. In China, the app is known as Douyin and has over 300 million monthly active users, much greater than Musical.ly’s reach.
Whilst TikTok is situated around users uploading short videos of themselves, like good old fashioned Vine used to do, it doesn’t have the focus on music and songs like Musical.ly did.
Alex Zhu, co-founder of Musical.ly and now senior vice president of TikTok, said he was excited to enter a brand new chapter with the Chinese company.
“You want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and TikTok is an all natural fit given the shared mission of both experiences – to create a community where everyone can be a creator,” he said.
What goes on to my Musical.ly profile?
If you had been a huge user of Musical.ly don’t worry, your entire content still exists, it’s just on TikTok now.
Existing creators’accounts, content and group of followers have all moved automatically to the newest TikTok app, with it dealing with some of Musical.ly’s features too.
There exists a feed that highlights the goings on of one’s community, along with a different “For You” feed which shows personalised video recommendations to each person.
Other new features are visiting the upgraded TikTok include an effect feature in order to respond to your friends’videos, new creative tools and virtual reality-esque filters.
It seems like TikTok is going for a leaf straight from the Facebook playbook with one particular feature. The app now features a digital wellbeing element, with an alert for when users have already been on TikTok for more than two hours. This resembles a brand new Facebook and Instagram feature, which allows users to set time limits how long they invest in social apps.
Earlier in 2010 TikTok was one of the very most downloaded apps around the world and with the Musical.ly acquisition, it seems like it is just getting started.
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